Hitting the mark

0Big Den • 5th Apr 2009 • Stats & Numbers • best practice, email, mailing, marketing

Hitting the mark – The dotMailer annual benchmark study of
retail email marketing performance:

In February 2008, dotMailer – part of the dotDigital Group PLC – published the fi rst ‘Hitting
the Mark’ report, a unique benchmark study of the email marketing campaigns sent by over 40
high street retail brands.

http://www.dotmailer.com/includes/documents/cm_docs/2009/h/hittingthemark_kb_v8_low.pdf