Hitting the mark – The dotMailer annual benchmark study of
retail email marketing performance:
In February 2008, dotMailer – part of the dotDigital Group PLC – published the fi rst ‘Hitting
the Mark’ report, a unique benchmark study of the email marketing campaigns sent by over 40
high street retail brands.
http://www.dotmailer.com/includes/documents/cm_docs/2009/h/hittingthemark_kb_v8_low.pdf
