The only slide you need to know [wenn looking at social media campaigns]……that’s how Gianluca Arnesano titles this PDF. And he’s right. This graph is on of the few graphs in this world that is simple and true (even if not timeless):
Valeria Maltoni (Conversation Agent) added a few mentions to the original posts, everything really worth reading…
Launch and SEO effect are part of a continuum, they’re not isolated moments. People are important – what they think, do, and say in the long tail has repercussions for your business. The social media lifecycle has a feedback loop, which is where new marketing comes in. Some questions for you:
- What cultural barriers in your company will prevent you from listening to and talking with your customers on the B side of the graph?
- How will search evolution affect what you do on the A side?
- How will you use what you learn to develop better products and services?
- How will you sustain and nurture that engagement on your side of the conversation?
- What transformation will your company be willing to undergo to sustain communication and relationships over the long haul?
