Michael Stelzner (http://twitter.com/mike_stelzner ) released a great report about social media marketing (http://www.whitepapersource.com/socialmediamarketing/) with some interesting insights:
Top three questions marketers want answered: (1) What are the best tactics to
use, (2) how to do I measure the effectiveness of social media and (3) where do I
start?• Marketers are mostly new to social media: A significant 88% of marketers
surveyed are using social media to market their businesses, BUT 72% have only
been doing so for a few months or less.• How much time does this take? A significant 64% of marketers are using social
media for 5 hours or more each week and 39% for 10 or more hours weekly.• The top benefit of social media marketing: The number-one advantage is
generating exposure for the business, indicated 81% of all marketers, followed
by increasing traffic and building new business partnerships.• The top social media tools: Twitter, blogs, LinkedIn and Facebook were the top
four social media tools used by marketers, in that order.• Social media tools marketers most want to learn about: Social bookmarking
sites were ranked of highest interest, followed closely by Twitter.
