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Posts Tagged ‘best practice’

Hitting the mark

Hitting the mark – The dotMailer annual benchmark study of retail email marketing performance: In February 2008, dotMailer – part of the dotDigital Group PLC – published the fi rst ‘Hitting the Mark’ report, a unique benchmark study of the email marketing campaigns sent by over 40 high street retail brands. http://www.dotmailer.com/includes/documents/cm_docs/2009/h/hittingthemark_kb_v8_low.pdf