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	<title>Denis Eggert &#187; mailing</title>
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		<title>Hitting the mark</title>
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		<pubDate>Sun, 05 Apr 2009 17:01:05 +0000</pubDate>
		<dc:creator>Big Den</dc:creator>
				<category><![CDATA[Stats & Numbers]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[mailing]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Hitting the mark &#8211; The dotMailer annual benchmark study of retail email marketing performance: In February 2008, dotMailer – part of the dotDigital Group PLC – published the ﬁ rst ‘Hitting the Mark’ report, a unique benchmark study of the email marketing campaigns sent by over 40 high street retail brands. http://www.dotmailer.com/includes/documents/cm_docs/2009/h/hittingthemark_kb_v8_low.pdf]]></description>
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