Posts Tagged ‘marketing’

Hitting the mark – The dotMailer annual benchmark study of
retail email marketing performance:
In February 2008, dotMailer – part of the dotDigital Group PLC – published the fi rst ‘Hitting
the Mark’ report, a unique benchmark study of the email marketing campaigns sent by over 40
high street retail brands.
http://www.dotmailer.com/includes/documents/cm_docs/2009/h/hittingthemark_kb_v8_low.pdf

Michael Stelzner (http://twitter.com/mike_stelzner ) released a great report about social media marketing (http://www.whitepapersource.com/socialmediamarketing/) with some interesting insights:
Top three questions marketers want answered: (1) What are the best tactics to
use, (2) how to do I measure the effectiveness of social media and (3) where do I
start?
• Marketers are mostly new to social media: A significant 88% of [...]