Hitting the mark – The dotMailer annual benchmark study of retail email marketing performance: In February 2008, dotMailer – part of the dotDigital Group PLC – published the fi rst ‘Hitting the Mark’ report, a unique benchmark study of the email marketing campaigns sent by over 40 high street retail brands. http://www.dotmailer.com/includes/documents/cm_docs/2009/h/hittingthemark_kb_v8_low.pdf
Posts Tagged ‘marketing’
Social Media Marketing Industry Report
Michael Stelzner (http://twitter.com/mike_stelzner ) released a great report about social media marketing (http://www.whitepapersource.com/socialmediamarketing/) with some interesting insights: Top three questions marketers want answered: (1) What are the best tactics to use, (2) how to do I measure the effectiveness of social media and (3) where do I start? • Marketers are mostly new to social media: [...]
