Posts Tagged ‘media’

The only slide you need to know [wenn looking at social media campaigns]……that’s how Gianluca Arnesano titles this PDF. And he’s right. This graph is on of the few graphs in this world that is simple and true (even if not timeless):

Valeria Maltoni (Conversation Agent) added a few mentions to the original posts, everything really [...]

Hitwise and Nielsen released some great numbers about social sites during the last few days. Here’s a part of what Nielsen has to say:
Twitter.com was the fastest-growing Web brand in May 2009, increasing 1,448 percent year over- year, from 1.2 million unique visitors in May 2008 to 18.2 million in 2009. Despite being the fastest-growing [...]

Weber Shandwick hat ein paar interessante Schriftstücke verfasst:
1. Einfluss der Unternehmenskommunikation wächst in der Krise
Krisenkompetenz und Social Media-Expertise 2009 unverzichtbar
Berlin, 11. Mai 2009 – Die Funktion der Unternehmenskommunikation hat im Krisenjahr 2008 weiter an Umfang, Status und Einfluss gewonnen. Dies belegt eine internationale Studie der Kommunikationsagentur Weber Shandwick und der Personalberatung Spencer Stuart.
“The Rising CCO [...]

Michael Stelzner (http://twitter.com/mike_stelzner ) released a great report about social media marketing (http://www.whitepapersource.com/socialmediamarketing/) with some interesting insights:
Top three questions marketers want answered: (1) What are the best tactics to
use, (2) how to do I measure the effectiveness of social media and (3) where do I
start?
• Marketers are mostly new to social media: A significant 88% of [...]