Posts Tagged ‘nielsen’

Nielsen released a new report! Here’s a part of the management summary:
Discussing the trajectory of the online medium in the midst of
an historic economic downturn is a perilous business. Assaulted
every day with downward-facing red arrows, many of the
indicators concerning all things digital veer to the negative:
• Online media’s “favorite child status” (i.e. a long track [...]

Eine neue Nielsen-Studie ist raus: GLOBAL FACES AND NETWORKED PLACES
How social networks are creating a potentially transformational change in consumer behaviour
Social Networking has been the global consumer phenomenon of 2008. Two-thirds of the world’s Internet population1 visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. ‘Member [...]

Here’s the Nielsen Screen Report of Q3 / 2008 (Television, Internet and Mobile Usage in the U.S.)

http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/11/nielsen_three_screen_report_3q08.pdf